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Sherrie Williams, founder and CEO of Simplistic BSC is an award-winning master stylist and educator. Her extensive client roster includes celebrities and news journalists. Sherrie’s love for making women beautiful began at a very young age. She has always had a passion for helping women cultivate their unique style while maintaining healthy hair. This is often a challenge amongst women of color whose hair comes in so many different textures. She does not see herself as just a stylist, but a guide to helping women and young girls learn how to be comfortable with their natural hair.

Sherrie realized that hair care aisles and options were growing while becoming more complicated to navigate. Many of the product offerings were causing more damage than helping because women didn’t have a complete understanding of product ingredients or their proper use. It was then that Sherrie realized her mission: to create a line of hair care products that would simplify the healthy hair journey for women of color. There would be a special emphasis natural hair (without chemical straighteners).

Sherrie’s line, Simplistic BSC, was created with the entire family in mind. Celebrating and learning to manage healthy hair is often a struggle for women of color and their young children. It can take hours to wash, condition, detangle, and moisturize hair. However, Simplistic BSC was created as a simplified process to make healthy hair care attainable to everyone.

Sherrie’s work goes far beyond the salon. She has been a member of the Barber and Cosmetology Advisory Committee. She offers free classes to mothers and children on how to manage and maintain their healthy hair and has been featured in local news for her outstanding efforts in the community. Sherrie takes none of this for granted. She was diagnosed at an early age with several learning disabilities but has never let that stop her from living out her goal of helping women of color be comfortable with their naturally natural hair.